Recognition for “Pilsner Urquell: The Original Beer Experience” as Europe’s Best Beer Experience
31.10.2025 / 15:52 | Aktualizováno: 31.10.2025 / 16:11
The Pilsner Experience in Prague has been voted the hottest new destination for Europe’s beer lovers. It has been awarded the title of ‘Best Beer Tour Visitor Experience’ in the European segment of the World Travel Awards, outperforming the Heineken Experience, Guinness Storehouse and Stella Artois visitor centers, among others. It has been awarded the title of ‘Best Beer Tour Visitor Experience’ in Europe and has also been nominated for the global finals of the World Travel Awards.
Pilsner Urquell: The Original Beer Experience is located in Prague. The exposition uses state-of-the-art audiovisual technologies to tell the story of Pilsner Urquell — from its origins in 1842 to today. It offers a rich educational exhibition, a 360° gaming zone, a Tapster Academy, a premium bar, and a Pilsner Urquell brand shop.