The event was organized to promote the sales of Pilsner Urquell in Sweden. The company SABMiller was represented by Marketing Manager Nordics Rickard Svensson.

During the evening, a special system called Tankovna which brings the freshest beer that can be savored outside the Czech Republic. This system has so far been available just for the guests of Bar Central in Stockholm and restaurant Gyllene Prag (Golden Prague) in Gothenburg.

The whole concept of specially built mobile tank facilities will be available at different places all around Sweden during the summer season. The restaurant Hjerta was the first stop where it was possible to enjoy Pilsner Urquell  beer tapped in traditional ways na dvakrát, hladinka and mlíko accompanied by a specially prepared menu.