TravelNews Market is very young fair which has very fast become the most important travel event in Sweden attracting more than 210 exhibitors from all around the world. Almost all European countries presented their stands at the show including Andorra, Monaco as well as overseas markets such as USA, Cuba, Belize or exotic destinations such as Zanzibar, Indonesia, Thailand, Sri Lanka etc.

Czech Republic was represented by CzechTourism Agency which beyond its own presentation also brought four companies: two agencies specialized on incoming tourism ADR International Travel Co. a Agentura CODAN and two tourist resorts, namely Chateau Mcely a Resort Svatá Kateřina.

From the Czech perspective Sweden is a very attractive market. According to Resebarometern Czech Republic has been the 14th most populár travel destination in 2018 and for the first time the number of Swedes visiting the Czech Republic will eclipse 200.000 per year.