This event proudly showcased some of the nation's most iconic products. Visitors were able to try on top-quality outdoor clothing from ALPINE PRO, admire the precision and innovation behind Skoda automobiles, dive into the world of culinary excellence with tescoma's kitchenware, explore the artistry of handcrafted furniture from TON, marvel at the exquisite beauty of Czech crystal glass products or taste a variety of Czech food and beverages. There was, of course, Czech beer and authentic Czech food, prepared on the spot by two Czech chefs.

The event presented Czech Republic for potential visitors through a whole range of different topics, including tourist destinations, famous personalities, the tradition of Czech glass and design, or technology and innovation.