ITB China is a leading B2B-Exclusive trade fair focused on the Chinese travel market. This year's edition is held from September 12 to 14 at the Shanghai World Expo Exhibition and Convention Centre. Almost 360 travel companies from almost 60 countries will attend the expo to present their products and services to professional visitors. Among others, 700 founders, CEOs and senior managers registered for the event, representing approximately 86% of China's renowned travel agencies.

You can find Czechia at stand C0-13 within the joint EU pavilion. Since the beginning of this year, there has been a slow recovery of cross-border tourism from China for almost 3 years, so it is an ideal time to revive awareness of Czechia as one of the top destinations.