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Czech products at the 5th China International Import Expo

The fifth edition of the China International Import Expo (CIIE) took place in Shanghai from 5 to 10 November. Several Czech companies were present as well.

This year, Czech participation focused in the food hall 1.2, where 9 Czech companies presented their products: Leadar Trade s.r.o., Aecons s.r.o., Lahofer, Pivovary CZ Group a.s., Marlenka International s.r.o., Palirna U Zeleneho stromu a.s., C.O.Products s.r.o. (Fromin), PRIMATOR a.s., BlueTouch Export, s.r.o., RUDOLF JELINEK a.s. Each company had its own booth where they presented their business and products. The Consulate General of the Czech Republic in Shanghai further supported the visibility of their products through a project to support economic diplomacy. As part of the project, the Consulate General invited relevant media and selected Key Opinion Leaders (KOLs) to visit individual companies and present their products and Czechia to their almost 8 million fans via live broadcasts or video spots/blogs on popular social platforms such as Youku, Weibo, Wechat, or RedBook.

Delegation from the Consulate General of the Czech Republic in Shanghai, led by the Consul General, Karle Šrol, visited all Czech companies on 6 November to support them and discuss possibilities of further cooperation to help strengthen Czech presence on the Chinese market.

The Consul General thanked the Czech companies for spreading the good name of the Czech Republic in China and wished them much success not only at this year's CIIE, but also in the future. After visiting Czech companies in the food hall, the Consul General also visited other Czech brands represented at this year's CIIE:

• Eleonora and Kanpura Bohemia Crystal – presented by the local partner in hall 5.1.

• AZ Design, Jiří Pačinek, Luxury Gold, Šenýr Bijou – presented by the local partner in hall 5.1.

• Preciosa beauty, Granát Turnov, Egermann, Caesar Crystal, Clartés Bohemia and Wranovsky presented by the local partner in hall 5.2

• Crystal Bohemia, Bohemia Jihlava, Halama, Kavalier, Marlenka - presented by the local partner in hall 5.2.

• Pilsner Urquell – presented as part of the Asahi pavilion in hall 1.2.

• EKOL, spol. s.r.o. – company pavilion located in hall 4.1.


According to official statistics, more than 2,800 companies from 127 countries and regions participated in this year's CIIE, and 461,000 visitors visited the exhibition.