The event taking place in the outdoor area of the newly opened picturesque 1000 Trees shopping mall and life hub (No.600, Moganshan Rd. Putuo disctrict) helped promote Czechia, its culture, products and exquisite craftsmanship. Visitors had a chance to see, try and learn more about high quality products from several brands including Skoda Auto, Fromin, Preciosa, Alpine Pro, Pilsner Urquell, Bonavita, Herbadent, Primator, Becherovka.

In order to bring Czech products to even more Chinese consumers, several KOLs were invited to the event to learn more about the products and show them to their fans and followers on social media such as Weibo, Wechat, Douyin, or Red Book.