The original idea of the event, initiated by the Czech Republic and other countries of the Visegrad Group at the turn of the millennium, was to promote regional food and beverage products of the European countries with geographical indications, especially beer.

However, the social dimension is no less important, bringing hundreds of participants from the Geneva diplomatic community to the WTO.

The Czech presentation is focused on offering wide variety of beers that are well appreciated and sought after by the visitors. The Permanent Mission of the Czech Republic expresses gratitude to the support of the Ministry of Agriculture and to the Czech Beer and Malt Association for their longstanding support.