The theme of this year’s information and promotional trip for Taiwanese travel agencies was Romance and Honeymoons in Czechia, and the main aim was to introduce new places and experiences that could appeal both to newlyweds and couples seeking unique romantic experiences in the heart of Europe. For Taiwanese newlyweds it is typical to spend honeymoons abroad. They are looking for original locations, unconventional activities and experiences that they will keep not only in their memories, but also via professional photographs. Wedding photo‑albums are very important in Taiwanese culture – couples often return to them even after many years. At the same time many couples plan further trips to destinations they visited during their honeymoon.

The trip’s program was designed to show the Taiwanese partners not only well‑known places, but especially new places and new products that had so far been missing from their offers. The itinerary included:
Central Bohemia region: Loučeň Castle, Chateau Mcely, Hotel Sen, Ratměřice Chateau
Vysočina region: the castles of Telč, Třešť, Žďár nad Sázavou and the Blatiny farm estate in Sněžné
Prague: hotels Andaz, Four Seasons, Almanac × Alcron

 

Representatives of the travel agencies had the opportunity to inspect high‑quality hotels suitable for demanding clients, they took part in shortened tours of monuments and other interesting places, tried experience programs inspired by Czech traditions and sampled regional gastronomy. Everything was conceptualised so that new locations and experiences could be immediately incorporated into commercial itineraries for clients from Taiwan.

Did you know…?

- A UNESCO powerhouse

With 17 UNESCO World Heritage Sites, Czechia has more per square kilometer than most countries in the world. From fairy-tale towns like Český Krumlov and Telč, to the spa towns of Karlovy Vary, Mariánské Lázně and Františkovy Lázně, to modern architectural gems like Villa Tugendhat, it’s a feast for romantic explorers.

- Czech Wine, Beer & Gastronomy win international awards

Czechia is famous for beer, but its wine is gaining international acclaim at several prestigious competitions such as the Grand Prix Vinex, the GROW du Monde, the PIWI International Wine Challenge and the Danube Wine Challenge.

The Pilsner Urquell Brewery Tour in Plzeň (birthplace of the Pilsner lager) was voted Europe’s Best Beer Tour in 2024. Czechia’s beer culture has even been declared a form of national intangible heritage – like tea culture in Taiwan.

Czech gastronomy is deeply rooted in regional traditions and shaped by the local climate and high-quality ingredients. Distinctive dishes feature fresh, seasonal produce, locally sourced meats, and herbs and spices, creating flavors that perfectly complement the country´s wines and beers. From hearty roasted meats and delicate dumplings to artisanal cheeses and fresh river fish, Czech cuisine offers an authentic taste experience that enhances every dining occasion. 

- World-famous cultural festivals at global level

The Karlovy Vary International Film Festival (KVIFF) is ranked among the world’s top “A-list” film festivals, like Cannes and Venice – and is open to the public, not just industry insiders.

Czechia hosts internationally acclaimed classical music festivals such as the Prague Spring International Music Festival (Pražské jaro), attracting world-class orchestras and soloists every May and June. The Smetana´s Litomyšl Festival celebrates Czech composer Bedřich Smetana´s legacy with opera, chamber music, and symphonic performances in a beautiful Renaissance castle setting.

- Czechia is a rising star in the global gaming industry

Did you know many world-famous video games come from Czech studios? For example, the critically acclaimed Kingdom Come: Deliverance, known for its realistic medieval setting, was developed right here. 

Explore the environment that inspires the creators of some of the most-played online games in the world—a blend of rich history, picturesque landscapes, and cutting-edge technology. Czech gaming studios combine tradition and innovation, offering a unique cultural perspective on storytelling and game design.

- Czechia is a World-Class Golf Destination

The PGA National Czech Republic at Oaks Prague is internationally certified and was voted Europe’s Best Golf Course at the World Golf Awards 2020.

With over 100 golf courses, Czechia offers one of the densest golf networks in Central Europe, with many courses close to spa towns and castles – perfect for combining sport with relaxation and sightseeing. 

- The Trails in Czechia are world-leading — and easy to follow

Czechia has over 44,000 km of well-marked hiking trails, maintained by the Czech Hiking Club since 1889 — one of the oldest and most reliable trail systems in the world. Color-coded signs and directional arrows make it almost impossible to get lost, even for international visitors. There are also 40,000+ km of cycle routes, many of them integrated into international EuroVelo routes. 

 

Author: Kateřina Heinischová, head of Economic Section, Czech Economic and Cultural Office in Taipei