Czech designer Maxim Velčovský, renowned for his iconic porcelain & glass objects and conceptual creations, will unveil his latest exhibition, Triumph of Trophies, as part of the prestigious Milan Design Week. Triumph of Trophies is an artistic reflection on the culture of awards and recognition in contemporary society. Velčovský's work operates at the intersection of traditional craftsmanship and conceptual design, often using glass as a medium to explore deeper social and historical contexts. 
“In Maxim’s case, trophies aim to reflect human attitudes with irony, focusing on our perception of awards and the fragile reality of success,” says Dr. Stephan Hamel, one of the exhibition’s initiators and an art and design theorist. 
This exhibition reinterprets the trophy as an artifact that, over time, transforms from a prestigious accolade into an object carrying an unexpected ironic narrative. The installations will primarily feature glass objects, some of which will be made from uranium glass, known for its unique fluorescence that creates fascinating visual effects. 
“Trophies are fascinating objects – they carry stories of triumph, but at the same time, they can symbolize downfall or emptiness. I wanted to create a series that explores this paradox and sparks a discussion about the value of awards in today’s world,” says Maxim Velčovský. 
The exhibition will be part of the broader program of Milan Design Week, which annually attracts designers, artists, and curators from around the world. Triumph of Trophies will present objects that merge traditional techniques with modern approaches, challenging conventional perceptions of prestige and recognition. 

The Consulate General of the Czech Republic in Milan wishes to express its profound gratitude to everyone involved, from Maxim Velčovský himself, to the agencies Chlowski Kunst & Spiele, Arte Applicata, and the Czech Centre Rome for their creative and organizational efforts in realizing this extraordinary exhibition.