During the Road Show, the representatives of tourist offices from the Visegrad Group (V4) countries visited as unified “European quartet” the cities of Guangzhou, Chengdu, Chongqing, Shanghai and finally Beijing, where the final presentation of touristic beauties of the Central Europe was held in the premises of the Embassy of Hungary. Representatives of the Commercial Section from the Embassies of the Czech Republic, Poland and Slovakia joined this event to express their support.

All presentations covered an introduction of the „European Quartet“, general information about travelling to V4 region, presentation of touristic offers and specifics of each countries, B2B workshop, raffle for Chinese guests and subsequently buffet lunch.

The Road Show is one of the common marketing events of National Tourist Offices of V4 countries. This year‘s Road Show was supported by Hungarian National Tourist Office, or more precisely Foreign Delegation of HNTO in Beijing.

European Quartet Road Show was the first event held by V4 countries in China this year. During the year, V4 countries are going to link this presentation to a joint advertising campaign with Chinese tour operators, during which the Quartet will promote particular travel packages to Central Europe which are currently offered by Chinese partners.

Another activity to be held is the start-up of e-learning program for Chinese travel agencies and tour operators. This will offer an educational platform/tutorial course that will introduce in thematic sections (capital cities, spa industry, UNESCO, etc.) a tourist offers of V4 countries. Participants will take part in this special program concluded by an “exam”. After successful passing the test, participants will receive a certificate of the „Specialist on Central Europe“which they may use for publishing at their websites, business cards, etc.

This year’s promotional activities of European Quartet are focused on B2B segment, next year’s activities are planned to target a final customer in the way that the tourist office will be able to ensure an increasing trend in numbers of Chinese visitors travelling to the Czech Republic (and other V4 countries).

In the aforementioned Road Show participated, along with representatives of tourist offices, also some private entities (from Poland e.g. Selina, CT Poland, New World Travel Poland; from Hungary Wisdom Business Service, S.L. Travel etc.). The main partner of the project was LOT Airlines which also provided the first price for the raffle realized in all cities. It was nothing less than a return flight ticket for the newly opened line Warsaw-Beijing!

Contact of the Foreign Representation of the CzechTourism in Beijing:

Mr. Jiří Vávra, Email: vavra@czechtourism.com

Contact of the CzechTourism in Prague:

Ms. Klára Vysloužilová, Email: vyslouzilova@czechtourism.cz