The Embassy of the Czech Republic in Seoul in cooperation with local importers of Czech goods participated in the World Traditional Alcoholic Beverages Festival 2012, which took place from May 3 to May 5 in Seoul's largest conference and exhibition center COEX Visitors of the oficial Czech booth could have appreciated Czech beer imported by the Castle Praha Co. (Jihlavsky Jezek), Core Liquor (Budvar) and SABMiller Korea (Pilsner Urquell, Gambrinus and Kozel). The Embassy has prepared for this exhibition - in cooperation with marketing agency KIECO - a promotional video of 3 minutes, at which the Czech Ambassador to the Republic of Korea, Mr. Jaroslav Olša, Jr. is presenting traditional Czech alcoholic beverages like beer, plumb brandy, Becherovka and wine.