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SEOUL – new Czech beer – Gambrinus – enters Korean market

Gambrinus Premium, one of the best Czech beers brewed at the Plzeňský Prazdroj brewery at Pilsen (Plzeň), enters the Korean market as of the spring of 2011.

photo courtesy Miller Brewing Korea

 

Launch of 0.5 lt. tin canned Gambrinus Premium (www.gambrinus.com), one of the best known Czech biers, took part at Lotte Mart at Seoul Station on April 19, 2011. The entry of Gambrinus, one of the most popular beers in the Czech Republic was supported by H.E. Mr. Jaroslav Olša, jr., Ambassador of the Czech Republic to the Republic of Korea. The beer is named after Gambrinus, a legendary king of Flanders known for his mythical brewing abilities. The Korean distributor is Miller Brewing Korea (www.miller.co.kr), which also recently introduced the Korean customers to other Czech beers – the most famous Czech lager Pilsner Urquell (www.pilsnerurquell.com), and Velkopopovický Kozel (www.kozel.cz).

Other Czech beers available at Korean market are BrouCzech of Nová Paka (www.brouczech.com), Ježek of Jihlava (www.pivovar-jihlava.cz), Primátor of Náchod (www.primator.cz), and – last but not least – Budvar of České Budějovice (www.budweiser-budvar.cz).