There are several stars like a model Lee Sohyeon, Hannye, the Sony ambassador and photographer Park Seongjin, member of influencer platform Eudini Park Juyeon, romantic Instagrammers couple No_hooni and Seosum, youtuber Ddoddunam, Busan blogger Kim Yerim. The total reach of all the profile is expected to be over 500 thousand followers on Korean Socials.

"With lifted travel restrictions, Korean tourists can enter Czechia without any limitation. However, travelers need to feel more reassured about the destinations and many practical issues to enjoy their trips as much as possible. Therefore influencers are vital to share numerous firsthand experiences, re-introduce destinations and inspire others to follow their examples," explains Michal Prochazka from CzechTourism Korea on the role of traditional promotion on socials.

The both projects have exposed luxury as well as budget accommodation in Prague, Brno or Olomouc, the Czech specials and various restaurants, or various activities: boat trips on the Vltava river, Prague romantic garden strolling, Lobkowicz Palace Korean tours, or experience accommodation in castle hotels like Chateau Mcely and Chateau Heralec. 

CzechTourism office also included inspection travel in speed train from Olomouc to Prague or rental car service by Sixt Czech Republic. One of the most appreciated products was Prague's first zero-carbon hotel, Mosaic House.

The CzechTourism Korea pivotal efforts was to feature the hype city of Brno in connection with a one-day wine trip to South Moravia. Tasting local wine in the romantic landscape of UNESCO castles and traditional cultural events offers new potential for the development of incoming Korean traveling.

The both trips were organized in collaboration with Sixt Rental Cars Czech Republic, Turkish Airlines, the City of Olomouc, City of Brno, FourSeasons Prague,  Eastern Moravia, or the company Prague Boats Moravian Wine Tours or Restaurant Element Brno.