Immersive Mucha Exhibition in Seoul
24.07.2023 / 03:29
A multimedia exhibition on the life and work of Czech painter, graphic artist and designer Alfons Mucha will be held at the Dongdaemun Design Plaza (DDP) gallery in Seoul from 22 July 2023 to 30 October 2023.
Alfons Mucha
Alfons Mucha (1860-1939) was a leading Czech artist who played a prominent role in shaping the aesthetics and birth of Art Nouveau at the turn of the 19th and 20th centuries. After moving to Paris, he achieved fame in December 1894 when he created a poster for Sarah Bernhardt, the most famous actress of the time, and her new play "Gismonda". Mucha's style became known for its typically bold lines, natural motifs and beautiful women, and gave rise to a new world view. Mucha's advertisement posters and decorative panels dominated the streets and living rooms of Paris. By 1900s, he had become one of the most famous artists in the world.
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The iMUCHA exhibition was introduced to the public in 2022 in the Czech Republic, where the architect Eva Jiřičná installed it in the impressive premises at National Gallery Prague - Waldstein Riding School. South Korea is the first country to which it travels from the Czech Republic. Under the name "Alphonse Mucha eMotion in SEOUL," the exhibition visited Korea, a home to many admirers of Mucha's artworks.
iMUCHA
This unique exhibition recreates the work of Alfons Mucha in a modern digital format with original music. It is a completely unique exhibition, different from all similar exhibitions around the world. The best Czech animators, programmers and computer experts have worked for more than 4 years with the latest computer technology to bring to life the amazing work of the artist, designer, philosopher, photographer, sculptor and above all the founder of Art Nouveau, Alfons Mucha.
iMucha
(In the photo from left to right Michal Emanovský, director of the Czech Centre Seoul, Michal Dvořák, producer and executive director of the exhibition, Johanka Marková, project manager, and Roman Masařík, Deputy Head of Mission of the Czech Republic to the Republic of Korea)
The Embassy of the Czech Republic in Seoul would like to thank everyone who contributed to the realization of this exhibition. It introduces Alfons Mucha to the Korean public in an absolutely fascinating and remarkable way that no one has ever done before. After seeing the exhibition, visitors leave enthralled, enchanted not only by the beauty, curves and colours of Alphonse Mucha's artworks, but also by the completely original artistic rendering of the exhibition.
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