Airasia.com Transforms into Super App by Establishing Strategic Partnership with Kiwi.com
30.09.2022 / 08:53
Kiwi.com became a strategic partner of airasia.com, as the company introduced its new brand vision as the ASEAN super app for travel and lifestyle. With its new identity, airasia.com transforms from a digital airline into a comprehensive lifestyle platform, connecting people to places, and people to people.
Airasia.com platform now offers travel products, shopping, food, and rewards. Kiwi.com, as a strategic partner, provides the app with flights to over 3,000 destinations worldwide. AirAsia leverages its network of over 400 destinations as the largest low-cost carrier in ASEAN, additionally covering second and third-tier ASEAN cities. Powered by comprehensive flight data of Kiwi.com, the airline connects ASEAN to the world, with Europe being a key market of focus.
Rajiv Kumar, Head of Flights at airasia.com, commented, “By expanding airasia.com’s travel vertical to encompass non-AirAsia flights, we are disrupting the divide between full-service and low-cost carriers. Our partnership with Kiwi.com completes our air mobility offering as an OTA and complements the tactical partnerships that airasia.com has entered into with major European and Middle Eastern airlines.
“Through our virtual interlining product in collaboration with Kiwi.com, we are now able to connect ASEAN to the world with 700 airlines flying to 3,000 destinations across the world, and always at the best price guaranteed.”
CEO of airasia.com, Karen Chan, added, “In this new normal, the travel industry has to be bold and creative in navigating the uncertainty in the recovery of international travel and the economic environment. airasia.com advocates collaboration instead of competition so that the travel industry will emerge greater and stronger than ever. Our partnership with Kiwi.com will be crucial in helping us jumpstart international travel as borders begin to reopen.”
Milan Dostal, Commercial and Economic Counsellor, Embassy of the Czech Republic in Kuala Lumpur