"This is the first time in history that the Czech state will have one clear and recognisable "face" - across ministries and offices. Today, each office communicates differently. It has a different logo, different colours, different style. It is confusing and sometimes confusing. A unified visual style will significantly clarify the situation," said Prime Minister Petr Fiala, adding that unifying the visual identity will also bring significant savings to the state administration. The new style was created by the renowned Najbrt studio following a public tender. Its design is based on the small state emblem - which features a white, or silver, two-tailed lion as an ancient symbol of Czech statehood. This approach was recommended by the expert guarantor as the most appropriate heraldically and practically.

However, a consistent visual style is not only important for domestic communication. According to the foreign minister, whose department was in charge of the project, it is also essential for the presentation of Czechia abroad. "Imagine that a foreign partner communicates with five Czech institutions and each of them has a different logo. The result is confusion and doubt. In modern diplomacy and foreign marketing, a credible visual identity is an essential part of state communication," said Minister Lipavský.

All developed democratic countries have uniform visual systems today. The United Kingdom, Sweden, the Netherlands and Germany use a uniform style across ministries and offices. The Czech proposal thus ranks alongside standards common in Western Europe and strengthens the legibility and credibility of Czechia on the international stage.

The design includes not only the logo, but a whole system of rules for official printed materials, electronic outputs and the digital environment. The unified visual presentation of the state follows the ongoing unification of the state domain presentation with the ending of the unified state domain gov.cz or the central design system of the state administration.

The cost of preparing the design and methodology amounted to CZK 3 million. It is expected that the new system will bring long-term savings through shared outputs, a unified web design and a reduction in recurrent procurement costs. "A unified visual identity is not just about design. It is an important step towards the state acting as a whole - credibly at home and in the world," concludes Minister Lipavský.