Participation of Czech Brands at the Hong Kong Wine & Dine Festival 2025
27.10.2025 / 06:00 | Aktualizováno: 16.12.2025 / 09:10
From October 23 to 26, 2025, Hong Kong's Central Harbourfront hosted the traditional Wine & Dine Festival. This year's edition featured approximately 305 booths, with about 70% dedicated to wines, beers, and spirits, and 30% to gourmet specialties from 31 countries and regions.
This year marked the debut of the Czech Republic at the festival with its own national pavilion, placing it among other first-time participants like the USA, Belgium, and Poland. Aligning with the festival's theme, "Best of All Worlds," five Czech brands presented a selection of quality beverages from the country's renowned brewing, winemaking, and distilling traditions present on the Hong Kong market.
Featured Czech Brands and Products
The media spotlight was most prominently on the Blue Gin from the Prague-based brand Garage 22. Festival curators presented it as a "unique gin with butterfly pea flowers," featuring aromas of rosemary, grapefruit peel, and subtle notes of Sichuan pepper.
The quality of the gin and the brand as a whole was affirmed by its representative, Kryštof Tomek. In an interview with the organizers, he stated that their goal was to introduce a world-class gin and forge new partnerships in Asia, with a perspective of future operations based in Hong Kong. Visitors had the opportunity to taste the gin both on its own and in cocktails prepared on-site by one of the Czech Republic's top mixologists, Nikolas Rotbauer from the České Budějovice bar, Žlutá ponorka (Yellow Submarine).
The Becherovka booth (distributed by Smart Distribution) also attracted significant interest, with long queues forming throughout the event. In addition to the herbal liqueur itself, guests could enjoy various cocktail variations, such as the "Beton" (Becherovka and tonic) in classic, grapefruit, and coffee versions. The atmosphere was amplified by a live DJ, whose music added a dynamic layer to the tasting experience.
The third brand in the pavilion was Budějovický Budvar, distributed in Hong Kong and Taiwan by Brandwerk. Visitors could enjoy both the light and dark lagers, as well as the traditional Czech "řezané pivo" (cut beer/half-and-half beer).
The fourth booth was dedicated to Czech natural wines. Alongside the Blue Gin, the curators also selected the exotic sparkling wine Danger 380 Volts (2024) from the South Moravian winery Nestarec. In addition to this sparkling wine and other Nestarec wines, visitors could sample unique non-alcoholic beverages made from birch sap by the company Euforie from Bezděčín. These distinctive drinks are the result of a gradual process of lactic fermentation directly in the bottle, with no added sugars, preservatives, or artificial colouring. The distributor for both Czech brands is La Cabane.
The Czech pavilion proved to be highly popular among visitors, winning them over not only with its quality products but also with its lively and pleasant atmosphere, created by the DJ at the Becherovka stand and the professional mixologist from Czechia. The entire project was implemented with the support of the Ministry of Agriculture of Czechia in cooperation with the Consulate General of Czechia in Hong Kong as part of the Economic Diplomacy Project (PROPED).
Kde se o nás psalo/Mentioned on:
https://foodies.id/rosewood-hong-kong-rings-in-the-festive-season-across-its-restaurant-bars/
https://thebeat.asia/hong-kong/the-list/nightlife/wine-dine-festival-2025
https://www.traveldailymedia.com/hong-kongs-wine-dine-festival-returns-from-23-to-26-oct-2025/
https://www.youtube.com/watch?v=6ukiMueQSGw&t=155s (rozhovor s Kryštofem Tomkem)
Od distributorů/From distributors:
Becherovka: https://www.smartdistributionhk.com/collections/becherovka
Budvar: https://tw.brandwerkmarketing.com/en/beer-2/budvar/
Euforia: https://la-cabane-wine-cellar.myshopify.com/collections/czech-republic-natural-wine
Garage 22: https://www.seihoiadvance.com.hk/partner-brands
Nestarec Wines: https://la-cabane-wine-cellar.myshopify.com/pages/milan-nestarec
Z našeho instagramu/From our Instagram page:
https://www.instagram.com/p/DQtdYoAEjb1/?img_index=1
