150 Years of Tomáš Baťa: A Czech Visionary in Jordan and Beyond

05.04.2026 / 08:44 | Aktualizováno: 27.04.2026 / 09:04

The Czech Embassy in Amman marks the 150th anniversary of the birth of legendary entrepreneur Tomáš Baťa, whose innovative business methods and psychological pricing continue to shape global trade today. His shoe empire, which expanded even to Jordan, stands as a symbol of Czech entrepreneurial spirit and modern efficiency. We are proud that the Baťa brand remains a vibrant link between the Czech Republic and Jordan, continuing its legacy decades later.